Portfolio: Heading: EAST Helicopter Travel Series

2021

5 Part Helicopter Travel Series for YouTube | Spin off videos | Instagram posts | Extras

Sponsors: Blundstone, CUTS, Milanote
Location: New England

In 2021 we took off on our second cross country helicopter trip to New England and created a 5 episode travel docu-series for our YouTube channel called Heading: EAST.

Below is a collection of photography, video, and graphic design work Chris and I completed for the series.

You can find all five episodes + spin off content here:

Watch full series

Branding and Social Media Design

Like Cold Island, we wanted to roll out the series in the same way we would have for a marketing project back in our freelance days. That included trailers for each platform per episode, instagram in-feed branded multi post carousels, and story posts.

Instagram Stories

Instagram story teaser post. See Heading: EAST story highlight here.

Instagram In-feed

For each episode we posted a carousel on our Instagram feed. Each formatted the same as the last.

Episodes 1, 2, and 3 in-feed carousel episode announcement.

YouTube

We posted five branded episodes of Heading: EAST, along side spin off posts related to the series consisting of additional videos, Instagram posts, website articles, and a podcast.

Top Performing Episode

“What It Takes To Plan and Prepare For A Large Helicopter Trip - Heading: EAST Ep 01”

49K views | 381 Comments | 3.4K likes
(Stats as of Feb 1, 2023)

Our Partners

Blundstone, CUTS, Milanote came on board to support 5 episodes of the series. Outside of series support we created custom deliverables for each brand based on their goals.

Blundstone

Sponsored Instagram Post on @beckiandchris