Portfolio: Cold Island Helicopter Travel Series 2019

 

2019

6 Part Helicopter Travel Series for YouTube | Spin off videos | Instagram stories | Extras

Sponsors: A portion of this series was sponsored by Epidemic Sound
Location: Newfoundland, Canada

 
 

In 2019 we completed a bucket list trip when we flew our helicopter from Buffalo, NY to Newfoundland, Canada. During this taxing trip we created a 6 episode travel docu-series for our YouTube channel called Cold Island.

After over a year of planning, researching, and branding out the materials, we launched Cold Island across all of our social platforms. We posted episodes twice a week over a period of three weeks in the fall of 2019.

Below is a collection of photography, video, and graphic design work Chris and I completed for the series.

You can find all six episodes + spin off content here:

Branding and Social Media Design

We wanted to roll out the series in the same way we would roll out a project for a client back when we ran a marketing company in St. John’s. That included trailers for each platform per episode, and instagram in-feed and story posts.

Instagram Stories

Instagram story teaser post. See Cold Island story highlight here.

Instagram In-feed

For each episode we posted a carousel on our Instagram feed. Each formatted the same as the last.

Episode 6 in-feed carousel launch announcement.

YouTube

We posted six branded episodes of Cold Island, along side two spin off posts related to the series.

Top Performing Episode

“Stuck In The Middle Of Nowhere With A Helicopter for 24 HOURS!
Cold Island Chapter Two”

125K views | 723 Comments | 5.4K likes
(Stats as of Aug 26, 2021)

Top Performing Spin Off Video

"If your gear isn’t trashed, are you really sending it?" What’s In Our Camera Bags - Cold Island

105K views | 301 Comments | 3.6K likes
(Stats as of Aug 26, 2021)

Our Partners

We had one partner for the series. Epidemic Sound came on board to support Episode 4 of the series

 

Extras

Outside of the series and social media posts we also did a few extra things, like create a photo book for ourselves and some merch.

Book

We created a coffee table book for ourselves to remember the trip by. The book includes photographs from the trip as well as mobile snaps!

Merch

After the series we launched a piece of Cold Island branded merch along with the rest of our limited line which sold out in under two hours.

 
Becki and Chris